The task was to prepare a campaign to promote an exhibition of the work of a contemporary architect or architectural firm. This innovative person or firm will be the focus of an exhibition to be held in a major museum.
I started by sketching the architectural work and interpret it as a “graphic translation” to use it for all of the campaign elements. I was focusing on using graphics and typefaces that can easily be matched with a harmonious colors and patterns. Also to reflect the
architect’s work on different degrees.